Video game developer Epic Games is bringing a major soccer collaboration to its wildly popular free-to-play Battle Royale game Fortnite, allowing fans to play wearing the kits of clubs from across the globe and to "emote" using Pele's iconic goal celebration. Players will be able to choose from 10 different options of male and female outfits -- which are purely cosmetic in-game purchases where users can customize their character in-game but does not provide any in-game advantage -- which can be swapped to any of the football clubs on the list.
An Emote or a Skin can be purchased by the gammers for $5 to $20 on average
The collaboration will also feature Brazil great Pele's iconic "air punch" goal celebration as an emote. Although the activation does not include the ability to play as Pele in Fortnite, Nanzer notes that the 80-year-old three-time FIFA World Cup winner and his team were well aware of Fortnite and were "super energized. He was a great partner.
Fortnite has proven to be a highly lucrative and successful collaboration realm for many brands, athletes and artists, particularly in game. Epic Games announced in May that Fortnite reached over 350 million registered players. Perhaps the tie-up that is most pointed to in terms of a successful case study is the "Travis Scott and Fortnite Present: Astronomical" in-game musical performance that was seen by almost 28 million players within the game, and the official YouTube video on Travis Scott's channel currently sits at 128 million views. According to Forbes, Scott grossed roughly $20 million from the event.
AC Milan, AS Roma, Atlanta United, Bahia, Borussia Monchengladbach, Celtic, Cerezo Osaka, Inter Milan, Juventus, LAFC, Manchester City, Melbourne City, Borussia Monchengladbach, Santos, Schalke 04, Seattle Sounders, Sevilla, Sporting CP, Sydney FC, West Ham United, Western Sydney Wanderers, Wolfsburg, Wolverhampton Wanderers.